Conserve Your Willpower: It Runs Out

Ever wonder why your resolve to hit the gym weakens after you’ve slogged through a soul-sapping day at work? It’s because willpower isn’t just some storybook concept; it’s a measurable form of mental energy that runs out as you use it, much like the gas in your car.

Roy Baumeister, a psychologist at Florida State University, calls this “ego depletion,” and he proved its existence by sitting students next to a plate of fresh-baked chocolate-chip cookies. Some were allowed to snack away, others ordered to abstain. Afterward, both groups were asked to complete difficult puzzles. The students who’d been forced to resist the cookies had so depleted their reserves of self-control that when faced with this new task, they quickly threw in the towel. The cookie eaters, on the other hand, had conserved their willpower and worked on the puzzles longer.

But there are ways to wield what scientists know about willpower to our advantage. Since it’s a finite resource, don’t spread yourself thin: Make one resolution rather than many. And if you manage to stick with it by, say, not smoking for a week, give your willpower a rest by indulging in a nice dinner. Another tactic is to outsource self-control. Get a gym buddy. Use Mint.com to regulate your spending or RescueTime.com to avoid distracting websites.

As John Tierney, coauthor with Baumeister of Willpower: Rediscovering the Greatest Human Strength explains, “People with the best self-control aren’t the ones who use it all day long. They’re people who structure their lives so they conserve it.” That way, you’ll be able to stockpile vast reserves for when you really need it.

Judy Dunn, Wired Magazine

Chocolate Cake Resistance

It is now a well-established proposition that both self-control and cognitive effort are forms of mental work. Several psychological studies have shown that people who are simultaneously challenged by a demanding cognitive task and by a temptation are more likely to yield to the temptation.

Imagine that you are asked to retain a list of seven digits for a minute or two. You are told that remembering the digits is your top priority. While your attention is focused on the digits, you are offered a choice between two desserts: a sinful chocolate cake and a virtuous fruit salad. The evidence suggests that you would be more likely to select the tempting chocolate cake when your mind is loaded with digits.

People who are cognitively busy are also more likely to make selfish choices, use sexist language, and make superficial judgments in social situations. A few drinks have the same effect, as does a sleepless night. The self-control of morning people is impaired at night; the reverse is true of night people. Too much concern about how well one is doing in a task sometimes disrupts performance by loading short-term memory with pointless anxious thoughts.

The conclusion is straightforward: self-control requires attention and effort.

Daniel Kahneman, Thinking, Fast and Slow

Rich and Poor Cheat for Different Reasons

In certain circumstances, it's the poor who are more likely to cheat. The difference is that the rich do wrong to help themselves, while the poor do wrong to help others. In several experiments reported in an upcoming issue of the Journal of Personality and Social Psychology… the studies suggest a straightforward sequence: Money leads to the perception that one is higher in the social hierarchy, which in turn leads to a sense of power, which in turn leads to a greater willingness to cheat for selfish reasons.

People with less money (and therefore less power), however, are more communal. They need to rely on each other to get by, and as a result, research shows, they’re more compassionate and empathically accurate. Breaking rules is always risky, but social cohesion is paramount — so you do what it takes to help those around you.

The researchers think their findings could lead to some easy practical applications. If you’re speaking to higher-class individuals, you might want to appeal to their selfishness and warn that cheating will ultimately backfire. But when talking to those with fewer resources, you might be better off noting that their actions could harm those around them.

Matthew Hutson, New York Magazine