Who creates better memes—humans or AI?

Researchers in the EU found:

  • When humans got help from an AI, there were more ideas produced with less work, but the quality wasn’t better.  

  • AI memes did better than human-only collaborative creations though the top-performing memes were human-created

The researchers concluded: “These findings highlight the complexities of human-AI collaboration in creative tasks. While AI can boost productivity and create content that appeals to a broad audience, human creativity remains crucial for content that connects on a deeper level.” 

Read more about the research