Turning AI innovations into measurable business outcomes

A media company using generative AI for content creation must connect the project to business goals like increasing audience engagement or reducing production costs. Without this clear focus, the technology might produce content, but it may not resonate with the target audience or contribute to the company’s bottom line.  The successful integration of generative AI is not just about technology but about people. Collaboration between technical teams, business leaders, and end users is essential to ensure that AI projects deliver practical value. Generative AI is not just about creating new things but about creating value. - Mike Zhou writing in TechTalks