11 Free Media Webinars this Week: Disinformation, SEO, Storytelling, AI, Science & More
/Mon, Nov 6 - Getting it right: Pushing past resistance to better firearms violence reporting
What: This webinar will explore how four journalists have tried to be part of the solution and the changes they’ve observed. They’ll share tips for managing managers, taking small steps (and feeling okay about that) and the importance of working closely in the communities most affected by the violence.
Who: Kaitlin Washburn, a reporter for the Chicago Sun-Times; Abené Clayton, a reporter for The Guardian; Christopher Norris is a two-time Emmy-nominated broadcast journalist and former managing editor for community and engagement at WHYY
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Association of Health Care Journalists
Mon, Nov 6 - The impact of vaccine misinformation
What: The grave consequences of widespread anti-vaccination misinformation.
Who: PolitiFact Deputy Editor Rebecca Catalanello and Dr. Céline Gounder, host of the “Epidemic” podcast, KFF senior fellow, CBS News medical contributor.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Poynter & PolitiFact
Mon, Nov 6 - How Russia’s disinformation campaigns can target your town
What: Learn how — and why — Russian propaganda is bypassing content bans and posing as local news with
Who: Peter Benzoni of the Alliance for Securing Democracy and PolitiFact Executive Director Aaron Sharockman.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Poynter & PolitiFact
Tue, Nov 7 - SEO Strategies for Nonprofits: Boosting Visibility and Traffic to Your Website
What: This webinar will get you up to speed on modern SEO tactics, why they're important, and how to build a strategy to keep your website's performance up to date. By the end of this webinar, you'll know How optimizing your site for SEO gains you new users; The basic SEO elements and how to manipulate them on your site; How to keep your site performing well on search engines in an efficient and effective manner.
Who: Julian Gerace, Tapp Network Digital Solutions Manager; Jason Spangler Tapp Network, Director Of Sales.
When: 12 noon
Where: Zoom
Cost: Free
Sponsor: TechSoup
Tue, Nov 7 - Google News Lab — Trends and Advanced Search
What: This session will equip you with practical reporting tips with examples. In Advanced Search, we’ll share how using search modifiers and specialized search engines can unearth story ideas and sources. We'll also look at how Google Trends can lead to insights on local audiences and complement your storytelling.
When: 11 am, Central
Where: Zoom
Cost: Free
Sponsor: Google News Labs
Wed, Nov 8 - Global Media Literacy Education with the Pulitzer Center
What: Learn more about the many types of misinformation and approaches to media literacy. Participants will reflect on what global media literacy looks like in the classroom by exploring thinking routines and resources that encourage students to make local-global connections and identify power structures and dominant narratives that shape media.
Who: This workshop will feature an alumnus of the Pulitzer Center's Teacher Fellowship program, who will share their experience teaching an original project-based unit that cultivates global media literacy, and their tips for other educators doing this work.
When: 4 pm, Central
Where: Zoom
Cost: Free
Sponsor: Pulitzer Center Education
Wed, Nov 8 - "Once upon a Time": The Art and Architecture of Storytelling
What: This webinar will uncover the art and architecture of storytelling to reveal the power of persuasion. The session will answer these questions: How do we move from communicating to "inform" to communicating to "advocate" in sales and marketing presentations? What are the roles of trust and emotions in persuasion? Does speaking virtually change how we should persuade?
Who: Dr. Constance Staley Professor of Communication, University of Colorado
When:
Where: Zoom
Cost: Free
Sponsor: Training Magazine
Wed, Nov 8 - The threat of AI and the Israel-Hamas war
What: To help you better understand how malign actors are — or are not — using deepfakes to accelerate false narratives and intentionally mislead audiences.
Who: MediaWise Director Alex Mahadevan will lead a conversation with MediaWise Ambassador Hari Sreenivasan and Felix Simon, communication researcher and doctoral student at the Oxford Internet Institute.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Poynter & PolitiFact
Wed, Nov 8 - Science essentials for local reporters
What: Basic principles about how science works and ways it can be used to strengthen virtually any news story.
Who: Former longtime Washington Post science reporter Rick Weiss and Ph.D. neuroscientist Dr. Tori Espensen.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: New England Newspaper & Press Association
Thu, Nov 9 – Key YouTube Strategies for 2024
What: Results from a soon-to-be-released study of media agencies. You’ll find out: How advertisers are addressing brand suitability challenges on YouTube and balancing that with campaign performance goals. How brand and agency leaders predict their spending on YouTube and CTV will change in 2024. Platform changes that could have a big impact on how brands represent themselves on YouTube in 2024, including shifts in how they can advertise to diverse communities.
Who: Tamara Alesi CEO, Mediaplus North America; Jessica Goon CMO, Tate's Bake Shop; Matt Duffy CMO, Pixability.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Pixability
Fri, Nov 10 - Public Funding of Local News
What: Four states now provide funding for local news through state appropriations: New Jersey, Washington, New Mexico and California. In this program, we hear from local news leaders in those states and the national organization Rebuild Local News.
Who: Ayinde Merrill (New Jersey Civic Information Consortium), Steve Waldman (Rebuild Local News) and Christa Scharfenberg (UC Berkeley). This session will be moderated by Meg Little Reilly (CCN).
When: 12 noon, Eastern
Where: Zoom
Cost: Free
Sponsor: The University of Vermont