AI Definitions: Generative engine optimization (GEO)

Generative engine optimization (GEO) – This is the process of optimizing your website’s content to boost its visibility in AI-driven search engines (ChatGPT, Perplexity, Gemini, Copilot and Google AI). As SEO helps brands increase visibility on search engines (Google, Microsoft Bing) GEO is all about how brands appear on AI-driven platforms. There is overlap between the goals of GEO and traditional SEO. Both SEO and GEO use keywords and prioritize engaging content as well as conversational queries and contextual phrasing. Both consider how fast a website loads, mobile friendliness, and prefer technically sound website. However, while SEO is concerned with metatags and links in response to user queries from individual pages, GEO is about quick, direct responses from synthesizes content out of multiple sources.

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