AI Definitions: Sentiment analysis

Sentiment analysis (also known as opinion mining or emotion artificial intelligence) – A tool using natural language processing techniques to collect and analyze the tone behind how people interact online with a brand. It attempts to get past numbers (mentions, comments, etc.) to extract subjective qualities from data—including attitudes, emotions, sarcasm, confusion or suspicion. Sentiment analysis makes use of data mining, machine learning, artificial intelligence and computational linguistics to arrive at actionable insights.

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