AI-created Video vs Human-made Video

Researchers recently tested how audiences liked three types of video: human-made, partly automated and fully automated video. The human-made video did best with audiences, but only slightly better than the partly AI video. Both did much better than the fully AI-made video. The researchers think this supports the use of the hybrid form over fully automated since "audiences like their videos to have a human touch." A key part of making this work, I believe, will be identifying what the audience perceives as indicating a piece of media is AI or human-made. For instance, the researchers note that the audience associated nat sound with video that was (at least partly) human-created. This may translate to other forms of media creation as well. The study is published here and read more about it here.

Stephen Goforth