16 Webinars about AI, Journalism, SEO, Writing, Branding & More in the next 2 weeks

Tue, Feb 6 - Putting People First: A New Approach to Political Coverage

What: This webinar will help those who want an effective alternative to horse-race coverage, which is polarizing and often misleading.

Who: Jaisal Noor, Democracy Initiative manager at The Solutions Journalism Network; Jay Rosen, a journalism professor at New York University; Natalie Van Hoozer, a bilingual journalist at KUNR Public Radio in Nevada; Hugo Balta, an accredited solutions journalism trainer and publisher at Latino News Network; and Elliot Wade, a community reporter at The Current of Louisiana.

When: 12 noon, Eastern

Where: Zoom

Cost: Free

Sponsor: The Knight Center for Journalism, Solutions Journalism Network

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Tue, Feb 6 - Search Engine Optimization (SEO) 101: Proven Strategies to Improve Website Traffic

What: Learn more the importance of Search Engine Optimization (SEO) and tips and tools for optimizing your website to better communicate with the top search engines: Google, Yahoo, and Bing. The webinar will also provide insight into website content, backlinks, and keywords.  

When: 10 am

Where: Zoom

Cost: Free

Sponsor: The University of Pittsburgh’s Small Business Development Center

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Tue, Feb 6 - The Investigative Agenda for Climate Change Journalism

What: In this panel, leading climate change journalists and experts — who all contributed to the discussion and report — will share perspectives on the top priorities for investigative journalism on climate change, including the fossil fuel industry, government policies, climate change finance, and the interface between climate and socio-economic forces.

Who: The moderator is Sheila Coronel, professor of journalism and director of the Stabile Center for Investigative Journalism at Columbia University’s Graduate School of Journalism in New York; Matthew Green is global investigations editor at DeSmog; Sunita Narain is the director general of the Centre for Science and Environment (CSE), a public interest research and advocacy organization based in New Delhi; Amy Westervelt is an award-winning investigative journalist and executive producer of the independent podcast production company Critical Frequency

When: 9 am, Eastern

Where: Zoom

Cost: Free

Sponsor: Global Investigative Journalism Network

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Tue, Feb 6 - The Rise of Al

What: New breakthroughs in artificial intelligence could lead to one of the largest technological shifts in generations and already have governments around the world racing to develop guardrails.

Who: Rep. Don Beyer (D-Va.), Rep. Marcus Molinaro (R-N.Y.); Anne Neuberger, deputy national security advisor for cyber and emerging technologies; Neal Khosla, CEO and co-founder of Curai; Linda Moore President & CEO, TechNet; Rep. Anna Eshoo (D-Calif.)

When: 9 am, Eastern

Where: Zoom

Cost: Free

Sponsor: TechNet, Washington Post

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Wed, Feb 7 - Election data: Before election night, during and after

What: Three newsrooms talk about how they approach election data storytelling at each stage in the cycle, from explainers to prepare voters, to Election Night rigs and dashboards and how to prepare for post-election visual analysis.

When: 2 pm, Eastern

Where: Zoom

Cost: Free to members, $25 for student membership

Sponsor: Investigative Reporters & Editors

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Thu, Feb 8 - Student Press Freedom 101

What: A crash course in the law of the student press, including the court cases and advocacy that led us to where we are.

Who: Featuring the Student Press Law Center’s Senior Legal Counsel Mike Hiestand.

When: 6 pm, Central

Where: Zoom

Cost: Free

Sponsor: Student Press Law Center

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Thu, Feb 8 - Ethics and Visual Journalism  

What: There will be a discussion of the foundational standard of ethics and how this framework continues to evolve as the world of journalism changes and practical factors like technology influence visual journalists’ work. This conversation will also focus on the shift in how communities receive and value challenging imagery, and how these changing attitudes influence ethical debates and norms. The discussion will also include how a new generation of storytellers is shaping this debate, and share their thoughts on the future trajectory of photojournalistic ethics.

Who: Fred Ritchin and Andrea Wise; moderator Jenn Poggi with The Kalish Workshop.

When: 7 pm, Central

Where: Zoom

Cost: Free

Sponsor: Santa Fe Workshops

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Thu, Feb 8 - Beyond Breaking News: Local Journalism’s Role in Disaster Recovery

What: The critical role of the media in long-term recovery, including one that is often overlooked: To monitor recovery activities and hold to account the government, funders and others involved so that no community is left behind. The panel will answer questions such as: Why and how should donors invest in nonprofit journalism? What is the unique role of local coverage in disasters? How can funders and media work together?  While primarily aimed at funders, the webinar may also be of interest to emergency managers, government staff, academics, journalists, disaster responders and nongovernmental organization staff interested in, or working on, disasters and other crises.

Who: Paul Cheung, CEO of the Center for Public Integrity and CDP board member, will moderate; Glenn Gamboa, Philanthropy Editor, The Associated Press; Pu Ying Huang, Director of Photography, Texas Tribune; Vincent Stehle, Executive Director, Media Impact Funders

When: 1 pm, Eastern

Where: Zoom

Cost: Free

Sponsor: United Philanthropy Forum, Giving Compass   

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Fri, Feb 9 – Covering Firearm Violence: How journalists can reframe their reporting

What: The gaps, go-to resources, and facts and myths about firearms and firearm ownership. Participants will also learn: The differences among firearm violence, such as what is a mass casualty event versus a mass shooting Where to find new research on firearm violence How news coverage of firearm violence impacts victims and frontline health workers How to move thinking of firearm violence as “the crime beat” to more nuanced coverage across beat

Who: Dr. Jessica Beard, director of research at The Philadelphia Center for Gun Violence Reporting;  Abené Clayton, reporter on The Guardian’s Guns and Lies in America project; Jennifer Mascia, senior news writer and founding staffer at The Trace; Moderator: Kaitlin Washburn, health beat leader for firearm violence and trauma at the Association of Health Care Journalists and reporter for the Chicago Sun-Times.

When: 11:30 am, Eastern

Where: Zoom

Cost: Free

Sponsor: National Press Club

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Mon, Feb 12 - Op-Ed Boot Camp 

What: Student journalists, it’s time to take your op-ed writing and pitching skills to the next level. Learn everything you need to know to publish an op-ed that advocates for press freedom in your community.

Who: Featuring seasoned journalist Steve Holmes, formerly of the New York Times, Washington Post and CNN.

When: 8 pm, Eastern

Where: Zoom

Cost: Free

Sponsor: Student Press Law Center

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Mon, Feb 12 - Digital Content Transformation: Unveiling the Impact of Branding

What: Delve into the world of digital branding and discover its profound impact on business success. By the end of this seminar, you will be equipped with the essential tools and insights to either give your existing brand a digital makeover or start building a new brand with a solid foundation in the digital world. Our experts will guide you through the intricacies of branding in the digital age, offering practical advice and innovative strategies to revamp or create your brand effectively. 

Who: Carolyn Kerkowski, the PA Desk Assistant Program Coordinator and Lead Brand Specialist; Alexa Fink, a skilled Digital Strategy and Photo Specialist, bring a wealth of knowledge and experience to the table.

When: 5 pm, Eastern

Where: Zoom

Cost: Free

Sponsor: Small Business Development Center at the University of Pennsylvania

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Tue, Feb 13 - Digital Dangers: Protecting Against Online Harassment 

What: Student journalists are increasingly contending with the threat of online harassment, which attempts to intimidate them into silence. Learn from those who know first-hand the tools available to protect and support yourself (or your students).

Who: Featuring Taylor Lorenz, technology columnist at The Washington Post; Sarah Swetlik, The Greenville News; and Pratika Katiyar, SPLC student board member. 

When: 7 pm, Eastern

Where: Zoom

Cost: Free

Sponsor: Student Press Law Center

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Tue, Feb 13 - Narrative investigations

What: This workshop will focus on the tools you need to craft compelling narratives while unveiling or building on investigations.

Who: Houston Chronicle reporter Andrea Ball

When: 1 pm, Eastern

Where: Zoom

Cost: Free

Sponsor: Investigative Reporters & Editors

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Wed, Feb 14 - Generative AI: How Hackers Exploit AI to Target Small Business Owners

What: We will delve into the intricate world of cyber threats. Witness firsthand sophisticated AI tactics used by malicious actors to exploit small business owners. In this session, you will:  Explore real-life instances showcasing the fusion of AI and cybercrime. Discover emerging dangers that could impact your business. Learn effective strategies to safeguard your company against AI-fueled scams.

Who: Dr. Teresa Piliouras, CEO and Founder, Technical Consulting & Research, Inc., is an IT consultant, educator, inventor, and author. Pui Lam (Raymond) Yu, Executive Vice President Engineering at Technical Consulting & Research, Inc., has over 20 years of industry experience in Cybersecurity, Software Engineering, and Systems Engineering.  

When: 12 noon, Eastern

Where: Zoom

Cost: Free

Sponsor: Small Business Development Center at the University of Pennsylvania

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Thu, Feb 15 - Mastering the Art of the Interview

What: This class, taught by a lifelong journalist, will teach you ten ways to conduct memorable, useful interviews that will have people buzzing long after they read, see, or hear them. Mastering the art of the interview will also help you get better sound bites for everything from a simple blog post to a complex documentary film.  

Who: Elaine Appleton Grant, a Loeb School instructor in podcasting and communications curricula.

When: 12 noon

Where: Zoom

Cost: Free

Sponsor: Nackey S Loeb School of Communications

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Thu, Feb 15 - Learn How to Use Google Analytics 4

What: A live walk-through and Q&A session. We will cover the new features, differences in metrics compared to Universal Analytics, and demonstrate common questions such as how to find traffic for a story and top referrers. This webinar is designed for beginners and will focus on building a basic understanding of how Google Analytics works, as well as different ways to use analytics to inform editorial decisions.

Who: Sophie Ho, Senior Newsroom Growth Expert, News Revenue Hub

When: 12 noon, Eastern

Where: Zoom

Cost: Free

Sponsor: News Revenue Hub

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