AI Definitions: Predictive analytics

Predictive analytics - This is a method of speculating about future events by making recommendations based on past data. Researchers create complex mathematical algorithms to discover patterns in data about online behavior, human conduct, and nature. One doesn't know in advance what data is important. The statistical models created by predictive analytics are designed to discover which pieces of data will predict the desired outcome. While correlation is not causation, a cause-and-effect relationship is not necessarily needed to make predictions.  

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