13 Media Webinars this Week: AI, PR, marketing, content creation, journalism & more
/Monday, Jan 22 - Public Relations Saves the World: Three Steps to Maximizing Media Opportunities
What: In this dynamic session, participants will gain valuable insights into the power a little prep work brings to an earned media strategy. Discover how to craft a strategic messaging plan that directly aligns with organizational goals, ensuring your organization can shine in any story it is a part of. Learn practical tips for proactively pitching media and responding to inbound requests. We will also discuss how to select the right spokesperson for any given moment and how to media and message train them for the highest impact.
Who: Alexson Calahan, Small Adventures Communications
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Nonprofit Learning Lab
Tue, Jan 23 - An AI and Data Playbook for Media and Entertainment
What: You’ll find out: How media and entertainment companies can reduce data silos and unify data to create a clear view of their customers; Ways to use AI algorithms and data analytics to better segment audiences; Tips for blending AI tools with the right data strategy to deliver personalized experiences
Who: Ismael Brown Product Marketing Manager Salesforce, Gaby Hosokawa Sr. Product Marketing Manager Salesforce
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: AdWeek
Tue, Jan 23 - Putting a Local Tinge to Global Stories: How One Small Paper Makes It Work
What: Learn how and why local news organizations can make the connection between local and global events. And stay within budget.
Who: Denise Dunbar Publisher and Executive Editor of the Alexandria Times; Carol Guensburg Deputy Editor for Standards and Practices, Voice of America
When: 6 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: The Washington DC Pro chapter of the Society of Professional Journalists
Tue, Jan 23 - Marketing on a Shoestring
What: Attendees will be able to: – Recognize no cost tools to help them grow their marketing – Take a deeper dive into Canva and create their own marketing content – Learn how to apply these tools to their own marketing techniques – Diversity their offerings and create a strong online presence.
Who: Rachel Hazzard, Temple SBDC Marketing & Communication Specialist.
When: 1 pm
Where: Zoom
Cost: Free
Sponsor: Pennsylvania Dept. of Community & Economic Dev.
Tue, Jan 23 - Tools for Quick and Smart Content Creation
What: A handpicked selection of tools, from the most underrated to the most efficient: from intuitive design platforms and resourceful image libraries to AI-driven writing aids and interactive content generators. This session is not just about tool recommendations but about understanding how, when, and where to use them effectively.
Who: Garima Gupta, Founder & CEO, Artha Learning
When: 3 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Training Magazine Network
Wed, Jan 24 - Centering Humans in AI
What: In this session, attendees will learn how this technology is designed to make life easier for admins, helping them move faster and work smarter. Join two nonprofit experts as they explore how board management software not only benefits administrators, but also injects simplicity and efficiency into a nonprofit’s entire governance environment.
Who: Leah Grobey & Chelsey Reichart of OnBoard
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Nonprofit Learning Lab
Wed, Jan 24 - Ask the Experts: Focus on Ethics, Principles, and Governance of Generative AI
What: In this session, our experts will discuss recent increased innovation of AI applications such as Microsoft Copilot. This session offers practical advice for using AI responsibly.
Who: Joshua Peskay, RoundTable Technology 3CPO; Kim Snyder RoundTable Technology VP of Data Strategy
When: 1 pm
Where: Zoom
Cost: Free
Sponsor: TechSoup
Wed, Jan 24 – Misinformation in the College Classroom: How are Faculty and Librarians Teaching News Literacy Skills?
What: Original research on faculty and librarians' perceptions of mis- and disinformation. Explore the ways in which they are addressing mis- and disinformation in their instruction, and ideas for how academic librarians can work with faculty to more fully integrate information literacy related to mis- and disinformation into college curricula across disciplines.
Who: Laura Saunders, a Professor at Simmons University School of Library and Information Science.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Niche Academy
Thu, Jan 25 - Ask Me Anything About Science Writing and Journalism
What: First, a short talk on communication training, the art of writing, and why they are important for scientists. You will then have the chance to ask about science writing or journalism.
Who: Dr. Nathan Ni, Associate Science Editor and leader of the scientific services initiative of the magazine “The Scientist.”
When: 12 pm, Central
Where: Zoom
Cost: Free
Sponsor: Applied Spectroscopy Technical Group
Thu, Jan 25 - Future Watch 2024: Key Trends and Events Public Relations Practitioners Should Have on Their Radar in the Coming Year
What: Learn about trends and events that will inform the work of public relations professionals, how to think like a futurist and how to scan for potential changes, and how to prepare for these changes and remain nimble in the coming months and years.
Who: Stephen Dupont, vice president of public relations at Pocket Hercules
When: 3 pm, Eastern
Where: Zoom
Cost: Free for members
Sponsor: The Public Relations Society of America
Thu, Jan 25 - Introduction to AI Tools
What: In this session, we’ll work with MidJourney and Adobe Firefly to create photo illustrations; design graphics and charts using ChatGPT’s Daigr.am plug-in; use ScholarAI to do deep research and turn it into a Twitter thread. We’ll also demo text-to-audio tools and explore some pitfalls of AI tools and the issues surrounding them.
Who: Mike Reilley, senior lecturer at the Univ. of Illinois-Chicago, founder of JournalistsToolBox.ai
When: 2 pm, Eastern
Where: Zoom
Cost: Non-members $50, students $10
Sponsor: The Virginia Press Association
Fri, Jan 26 - Election 2024: How to use poll data to accurately inform the public
What: Participants will learn: How to spot a well-designed poll (and those that are not). To understand how the types of questions asked, people included in the polls, and the poll’s timing will impact a poll’s results. How to incorporate polling data in ethical, responsible ways. Tips from political reporters who have used polls in their work for decades
Who: Erin Covey U.S. House analyst, The Cook Political Report; Louis Jacobson Senior correspondent, PolitiFact; Jane Junn Professor of political science, University of Southern California; Courtney Kennedy Vice president of methods and innovation, Pew Research Center.
When: 11:30 am, Eastern
Where: Zoom
Cost: Free
Sponsor: National Press Club Journalism Institute