11 Webinars this week on AI, Writing, PR, Storytelling, Social Media, Journalism & More
/Mon, Sept 25 - How to use ChatGPT and other generative AI tools in your newsrooms
What: A four-week massive open online course, held from Sept. 25 to Oct. 22. Instructors will put aside the AI hype cycle and get down to the basic principles of how the technology works, how it might work in your newsrooms, and the ethical implications to consider. Upon completion of this course, you will: Become conversant on the topic of AI and news. Be able to put into use tools from simple process automation to basic GPT functions. Develop a plan for your news operation to consider, procure, and maintain tools with automation and AI.
Who: Aimee Rinehart, the Senior Product Manager AI Strategy for The Associated Press.
Sil Hamilton, AI researcher-in-residence at Hacks/Hackers, a network of journalists who rethink the future of news through talks, hackathons, and conferences.
Where: Zoom
Cost: Free
Sponsor: Knight Center for Journalism
Tue, Sept 26 – Why Headline Testing Matters & How AI Can Help
What: We delve into the world of A/B testing data and show how ChatGPT can assist in the process. We aim to demonstrate the benefits of investing time in improving your content's performance right after publication.
Who: Smartocto’s content editor Stefan ten Teije; Janneke Bosch, who is the editor at Omroep Brabant.
When: 9 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Smartocto (builds editorial analytics systems for newsrooms)
Tue, Sept 26 – Time and Project Management for Freelancers With The Writers' Co-op
What: Strategies for time and project management as a business of one. This webinar will also specifically talk about managing your workflow as a freelancer when you are neurodivergent. You’ll walk away with a slew of options, so you can pick and choose the ones that resonate with you.
Who: Anna Burgess Yang, a freelance writer focusing on banking and finance based outside of Chicago; Andrea Trimarchi, a certified ADHD Life Coach and creator of Focused Femmes ADHD Coaching; Wudan Yan, the host and executive producer of The Writers’ Co-op.
When: 2 pm, Central
Where: Zoom
Cost: $35
Sponsor: The Writers’ Co-op
Tue, Sept 26 – The Power of Mentoring
What: Find out why our news leaders believe it is crucial to have a deep relationship with a mentor or mentee.Panelists will share stories of being mentored and mentoring others and how these relationships nourished their careers.
Who: Laura Trujillo, Managing Editor, Life & Entertainment at USA TODAY, and author of "Stepping Back from the Ledge" from Penguin Random House. Nicole Carroll, Executive Director, ASU Local Journalism Initiative. Gary Estwick, Breaking News Editor at The Tennessean Katrice Hardy, NLA Board Member and Executive Editor of The Dallas Morning News. The discussion will be moderated by Paul Cheung, CEO of the Center for Public Integrity.
When: 4 pm, Pacific
Where: Zoom
Cost: Free
Sponsor: The News Leaders Association
Wed, Sept 27 - Public Relations & Artificial Intelligence
What: This webinar will explore the dynamic intersection of public relations and artificial intelligence. showcasing AI's evolution, as well as the opportunities and challenges it presents for PR professionals. A Q&A session will follow the presentation.
Who: Chris Harihar of Crenshaw Communications, a top B2B tech PR agency based in New York City
When: 11 am, Central
Where: Zoom
Cost: $20 for nonmembers
Sponsor: PRSA Madison (Public Relations Society of America)
Wed, Sept 27 - From Soft News to Hard News: The Long Journey of Women’s Sections
What: Get the scoop on the evolution of the women’s pages of newspapers and a female journalist who defied the staid conventions of her times and attracted millions of readers.
Who: Journalism professor Kimberly Voss explores the significance of the women’s sections, and journalist Allison Gilbert delves into Elsie Robinson’s career and life.
When: 12 pm, Eastern
Where: Zoom
Cost: $25 for non-members
Sponsor: Smithsonian
Thu, Sept 28 - Engage Your Audience Through Storytelling
What: Learn: How brand storytelling works. How to clarify your story’s message. How to understand your ideal customer’s needs
Who: Peter Davis, Brand Story Strategist & Owner of Hero’s Quest Consulting
When: 8:30, Eastern
Where: Zoom
Cost: Free
Sponsor: The BBB
Thu, Sept 28 - After Twitter: Understanding Social Media Protocols
What: We'll delve into the reasons behind the growing search for alternative platforms and the intriguing trends that are emerging from this shift. Discover post-Twitter social media's evolution, alternative platforms, and trends. Learn about decentralization's significance for nonprofits in online communication.
Who: Ex-Twitter exec Evan Henshaw-Plath and Billy Bicket of TechSoup, Director of Maker Labs.
When: 3 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: TechSoup
Thu, Sept 28 - How to Become a Micro-Influencer on LinkedIn: Grow Your Followers
What: In this program we will cover how to: Position your profile to be seen as a resource and subject matter expert. Create compelling and reputation building content. Engage and amplify other influencers and prospects. Become a guest on podcasts, LIVE streams and beyond.
Who: Brynne Tillman CEO & LinkedIn Whisperer, Social Sales Link.
When: 11 am, Pacific
Where: Zoom
Cost: Free
Sponsor: Training Magazine Network
Fri, Sept 29 - Health and Science Journalism Webinar
What: Designed especially for freelance journalists, this webinar will teach effective storytelling, evidence-based reporting, and ethical considerations in health communication.
Who: Lori Leibovich, Editor, NYT Well; Kyong Song, Managing Editor, WebMD; Shraddha Chakradhar, Deputy News Editor for Diversity, Science; Katherine Reynolds Lewis, IIJ Founder and Independent Journalist
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: The Institute for Independent Journalists
Fri, Sept 29 - Covering a U.S. Government Shutdown: Story ideas for national and local reporters
What: Participants will: Gain confidence in covering the government shut down. Obtain resources for covering this story from both a national and local perspective Learn what led to this year’s impasse, and how this shutdown would be different Get story ideas to tailor the government shutdown story to a media outlet’s community.
Who: Shai Akabas, executive director, Bipartisan Policy Center’s Economic Policy Program. Moderator: Bara Vaida, NPCJI’s director of training and a longtime Washington, D.C.-based reporter.
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: National Press Club