8 Free Media Webinars in the next two weeks
/Mon, Oct 30 - Tips to Make Your Organization More Digitally Accessible
What: Participants will learn tips for designing websites, email marketing campaigns and physical spaces with accessibility in mind. We will also discuss what accessibility means, how to design for accessibility and tips for being more inclusive at your organization
Who: Marketing Branding Consultant Israel Serna
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Adelante Partners
Tue, Oct 31- Empowering news media with artificial intelligence
What: During this webinar, we will officially launch smartocto.ai and demonstrate how it works. Smartocto.ai provides 5 simple and effective ways of using AI in the newsroom: - Advanced headline testing - Automatic content classification (including user needs) - Smart story rewriting - Timing optimization.
Who: Erik Van Heeswijk, Smartocto CEO
When: 9 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Smartocto
Wed, Nov 1 - Building A Social Media Calendar & Strategy For Your Nonprofit with Nina Staer Nathan
What: Why auditing your social media is so important, a roadmap for how to do it and how to build a social media strategy and a social media calendar.
Who: Nina Staer Nathan who holds a certificate in Digital Marketing Management from the University of Toronto, and a Post-Graduate in Project Management & International Development from Humber College.
When: 1 pm, Central
Where: Zoom
Cost: Free
Sponsor: Nonprofit Hub
Wed, Nov 1 - AI’s Impact on Inbound Marketing: Key Trends for 2024
What: Uncover the trends that will disrupt B2B marketing in 2024, and how to turn them into a competitive advantage. You’ll find out: How to use AI to deliver a personalized buying experience and build a stronger pipeline. Why one simple but important change to your website can double your sales meetings What a successful marketing strategy and impact will look like in 2024.
Who: Jessica Gilmartin CMO, Calendly; Brian Mitchell Head of Revenue Marketing ,Calendly; Julia Farina Senior Manager, Product Marketing, Calendly
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Calendly
Fri, Nov 3 - Design 101: How to create visuals when it’s not usually your job
What: Best practices, tools you have at your disposal, and exercises for creating visuals regardless of your hands-on design experience.
Who: Beth Francesco, the National Press Club Journalism Institute’s executive director
When: 12 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: The Journalism Institute at the National Press Club
Mon, Nov 6 - Getting it right: Pushing past resistance to better firearms violence reporting
What: This webinar will explore how four journalists have tried to be part of the solution and the changes they’ve observed. They’ll share tips for managing managers, taking small steps (and feeling okay about that) and the importance of working closely in the communities most affected by the violence.
Who: Kaitlin Washburn, a reporter for the Chicago Sun-Times; Abené Clayton, a reporter for The Guardian; Christopher Norris is a two-time Emmy-nominated broadcast journalist and former managing editor for community and engagement at WHYY
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Association of Health Care Journalists
Tue, Nov 7 - Google News Lab — Trends and Advanced Search
What: This session will equip you with practical reporting tips with examples. In Advanced Search, we’ll share how using search modifiers and specialized search engines can unearth story ideas and sources. We'll also look at how Google Trends can lead to insights on local audiences and complement your storytelling.
When: 11 am, Central
Where: Zoom
Cost: Free
Sponsor: Google News Labs
Thu, Nov 9 – Key YouTube Strategies for 2024
What: Results from a soon-to-be-released study of media agencies. You’ll find out: How advertisers are addressing brand suitability challenges on YouTube and balancing that with campaign performance goals. How brand and agency leaders predict their spending on YouTube and CTV will change in 2024. Platform changes that could have a big impact on how brands represent themselves on YouTube in 2024, including shifts in how they can advertise to diverse communities.
Who: Tamara Alesi CEO, Mediaplus North America; Jessica Goon CMO, Tate's Bake Shop; Matt Duffy CMO, Pixability.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Pixability