Metaverse Manipulation

The metaverse will usher in a new age of mass customization of influence and manipulation.

A political candidate is giving a speech to millions of people. While each viewer thinks they are seeing the same version of the candidate, in virtual reality they are actually each seeing a slightly different version. For each and every viewer, the candidate’s face has been subtly modified to resemble the viewer. This is done by blending features of each viewer’s face into the candidate’s face. The viewers are unaware of any manipulation of the image. Yet they are strongly influenced by it.

Rand Waltzman writing in the New York Times