Model the behavior you expect from employees

Employees look to leaders for guidance on culture, but they tend to discount lofty statements about abstract values. Instead, they closely observe what leaders do for signals about what behavior is encouraged, expected, and tolerated.

There is no correlation between what companies aspire to and how employees assess them on corporate core values. When leaders act consistently with core values, however, it is one of the most powerful predictors of how positively employees rate their corporate culture.

Donald Sull and Charles Sull writing for the MIT Sloan Management Review