Mon, Sept 10 - Photography 101: How to Take Your Marketing to the Next Level
What: Learn the basic fundamentals of photography, how to take professional looking photos whether you are using a smart phone or camera, and some tips on how to market your services and products through high-quality photographs.
Who: Tyler Benninger, Video Production/Content Specialist, Duquesne University Small Business Development Center
When: 10 am, Eastern
Where: Zoom
Cost: $45
Sponsor: The Pennsylvania Business One-Stop Shop
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Sept 10, 11, 12 - Ask the newsroom: Policy impacts of the 2024 election
What: A series of virtual conversations and live Q&As unpacking the policy impacts of the 2024 election. We'll dive into the profound stakes and impacts of a Trump or Harris victory, exploring how such outcomes could shape the United States' most critical sectors.
When: 2:30 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Axios
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Wed, Sept 11 - The Future of Marketing With Gen AI
What: Discover how businesses are preparing to invest in gen AI for their marketing projects and other advanced applications to get ahead. You’ll find out: The current level of understanding and everyday use of gen AI in marketing, and how adoption is expected to evolve, insights into how other marketers plan to invest in gen AI, and the primary concerns from your peers, and how organizations are navigating the current and upcoming regulatory requirements
Who: Jonathan Moran, Head of Martech Solutions Marketing; Lisa Loftis, in the webinar Lisa Loftis Principal Product Marketing Manager, SAS.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: AdWeek
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Wed, Sept 11 - An AI-powered Data Journalism Interface
What: An AI-powered Data Journalism Interface iTromsø, a small Norwegian newsroom that is part of the Polaris Media group, has developed an AI-powered data journalism interface called "Djinn" to enhance its newsgathering and notifications process. The tool is designed to assist journalists in finding, analyzing and summarizing news stories efficiently.
Who: Lars Adrian Giske is the Head of AI at the local Norwegian newspaper iTromsø; Rune Ytreberg has worked with data-driven journalism for 30 years, first at the investigative newsroom in the Norwegian Broadcasting Corporation (NRK) and then at the daily business newspaper Dagens Næringsliv.
When: 11 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Online News Association
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Wed, Sept 11 - Unlocking Subscription Success: Testing and Implementing Strategies with CDPs
What: We will dive into how leveraging a CDP can transform your subscription strategy. Discover how testing and learning with CDP insights can lead to better outcomes, whether it’s enhancing subscriber acquisition, boosting retention rates, or gaining efficiencies for decision making.
Who: Kyle Whitfield of The Advocate
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Local Media Association
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Wed, Sept 11 - Where AI Works Well in Gov
What: You’ll learn: How responsible generative AI is impacting government. What barriers those organizations faced in adopting AI. Who was involved in implementing the technology.
Who: Ryan R. Eddy, Director, Homeland Security Programs, Pacific Northwest National Laboratory; Kevin Johnstun, Management and Program Analyst, Office of Educational Technology; Kevin Walsh, Director, Information Technology and Cybersecurity team, GAO.
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: GovLoop
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Thu, Sept 12 - Women in Journalism resilience masterclass with Rosie Nixon
What: How to identify transferable skills; Looking for new paths/roles - understanding your values; Tips for navigating a changing path - within journalism or other complementary roles.
Who: Journalist turned life coach, Rosie Nixon
When: 8 am, Eastern
Where: Zoom
Cost: Free
Sponsor: Women in Journalism
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Thu, Sept 12 - Bring your receipts: Explaining your reporting process
What: When journalists publish something they accept to be true — such as the results of an election — what happens when that statement feels like unsettled opinion to some of your audience? How can you as a journalist back up the facts you’re sharing? How can you show that your work is fair, accurate and trustworthy? In this training, we’ll walk through how to bring your reporting receipts by both explaining how and why you stand for facts, and by showing how you consistently source information and stories.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Trusting News
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Thu, Sept 12 - How AI is reshaping the local political landscape
What: Our discussion will start with AP reporting of the 2022 mayoral race in Shreveport, Louisiana, where the incumbent mayor faced an AI-driven deepfake attack ad. Then we will explore how AI is reshaping the political landscape locally, especially in smaller races where resources are limited. Next, some common tells of manipulated and generative AI content. The session will include time for audience questions.
Who: Dan Merica, investigative reporter, Associated Press; Ali Swenson, national political reporter, Associated Press; Beatrice Dupuy, newsgathering producer, Associated Press.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Associated Press
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Thu, Sept 12 - What’s Changing in Sports Advertising
What: How to create seamless viewer experiences across multiple devices. Effective strategies for leveraging data to optimize ad placements. New strategies in maintaining viewer engagement and measuring success.
Who: Dina M. Roman, SVP, Global Advertising Sales & Operations; Fubo; Jennifer Laing, SVP, Operations, Causal IQ; Stephen Jepson President, Media Effectiveness, DISQO.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: AdWeek
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Thu, Sept 12 - There’s a Climate Change Angle on Every Beat
What: We will: Connect you with reporters and editors who will share the habits and practices that generate leads. Talk about keeping our eyes open and the reporting methods that turn nascent ideas into coverage that makes climate change real and relevant.
Who: The Los Angeles Times’ Tony Barboza; Canary Media’s Maria Gallucci; Nina Ignaczak at Planet Detroit and Delaney Dryfoos with The Lens.
When: 1 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Poynter and the Society of Environmental Journalists
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Thu, Sept 12 - Navigating Social Media Management in an Election Year
What: A conversation around the challenges that marketing teams face during big world events and get actionable solutions and tips to navigate these complexities with confidence.
Who: Layla Revis Sprout Social; Nathan Jun Poekert Jun Social
When: 2 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: Sprout Social
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Thu, Sept 12 - A Non-Scary Guide to AI
What: In this webinar you’ll hear big-picture ideas and hands-on, practical tips you can use today to improve your work using AI.
Who: Sree Sreenivasan, CEO, Digimentors & former Chief Digital Officer of New York City, former Columbia Journalism School professor and associate dean.
When: 3 pm, Eastern
Where: Zoom
Cost: Free
Sponsor: College Media Association
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